Salary Range: $45,000.00 to $50,000.00
Location: Brooklyn, New York 11209
LOCATION:  4th Avenue and 88th St; Brooklyn – close to 4th Ave / 86th street “R” Subway line

Map search to 11209 will aid candidates in determining ease of commute via public transit.  If driving, Parking at 125/mo is available nearby (street parking if difficult at best).

OFFICE ENVIRONMENT:  This is a SMALL Office environment, so ability to work independently is essential.  However interaction with other company personnel in UK and in US will be required as well as with clients across the US.

Minimum Requirements:

Marketing Analyst

  • 2+ years of relevant Marketing experience
  • Prior use of some of the following:
    • Web-site marketing
    • Content Management
    • On-line marketing tools (web metrics, blogs, wikis, chat, newswires, rss, search, etc)
    • Social media (twitter, facebook, etc.)
    • Collateral development
  • High degree of creativity
  • Marketing Degree desired
  • Able to work independently

Work will be done out of client’s Brooklyn office.

Applicant must meet ALL of these requirements.   Description:

A diverse and challenging role to coordinate all marketing activity for a small but growing international software business.

Position calls for an independent, detail-oriented, individual with demonstrable initiative and a passion for marketing.

Candidate’s mission will be to implement marketing strategies that make an impact and drive sales leads.

Responsibilities of this role include:

  • Working with the management team to research, identify, characterize, size, and prioritize markets for our products.
  • Raising the awareness of our brand, capabilities, and credentials in our target markets through the effective use of appropriate marketing tools and programs.
  • Ensuring our corporate identity is developed and used consistently in all of the company’s activities.
  • Proactively using online tools (newswires, blogs, Twitter, LinkedIn, etc) to maximise awareness and drive traffic to our web site.
  • The day to day management of the website CONTENT to ensure content is relevant, compelling, fresh, up-to-date, topical, with mechanisms to stimulate, capture, and track visitor activity.
  • Producing customer reference collateral and solution collateral.
  • Working with Sales Management to conceive, design and implement lead generation programs.
  • Being responsible for planning, logistics and coordination of conferences and marketing events.
  • To coordinate an analyst /influencers program which enables the Executive team to establish connections with thought leaders in our markets.
  • The ownership, maintenance and exploitation of the company’s CRM system.

You must be able to demonstrate:

  • High levels of creativity with strong organizational and prioritization skills
  • Excellent verbal and written communication skills
  • Proficiency and ease with web technology and information systems including web design tools
  • An ability to understand and communicate the benefits of the company’s solutions
  • Motivation and initiative

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